Still trudging along

I’ve been so busy, doing so much, over the past few weeks, that I haven’t taken the time to sit down, reflect, and write about it.  It’s been up and down, emotionally. But things are going well, as well as they could be, really, in this economy.  At this point it’s abundantly clear that the economy is in the shitter, and this is of course affecting us as we try and launch a new web company.

But it doesn’t mean we can’t do it.  A handful of strong companies built themselves after the first dot-com bubble burst, and there are things to be said for starting a company in a recessive economy.  The key is to know how to use the economic environment to your advantage.  There are some ways that we can do that – I think chief among them making use of our young, cheap, and agile workers.  Although, of our team members, Husband and I have the most financial burden to worry about, even we don’t have a family to feed, school tuitions to pay, a mortgage, or even a desire to keep up a moderately well-off lifestyle.  So we can run our company in “ultra light” mode and still produce and develop at a rate that would cost older, more developed professionals much more.  I see that as a strength, especially in this environment.  But it’s still an uphill battle.

Cat Wisdom Wednesday

It’s time for a new Cat Wisdom Wednesday.  This week, I’ve chosen a quote that talks about going for something that’s challenging and learning along the way:

Don’t wait until everything is just right. It will never be perfect. There will always be challenges, obstacles and less than perfect conditions. So what. Get started now. With each step you take, you will grow stronger and stronger, more and more skilled, more and more self-confident and more and more successful.

~Mark Victor Hansen

Talking with Venture Capital

So I don’t know how many of you read my 6 random things post, but in it I mentioned that I sent T!’s executive summary to a venture capital firm.  I knew that a cold e-mail, without an introduction or personal connection, was probably the worst way to send a plan.  But we did not know anybody and had not yet met any of their members, so I wrote a specific e-mail to someone at the firm who shared my alma mater.  Steeling myself for inevitable rejection (the chances of receiving venture capital are something like 1%), I wrote then that “I hold out hope that they will at least take the time to read my e-mail and determine that our idea at least warrants reading our summary.”

Well, they did read our e-mail, and our summary.  In fact, I received a response from this fellow alum in the middle of that very night.  That person passed the summary to an analyst at the firm to read. This was our first VC submission, and we chose this firm in particular because of their business model.  They focus on early stage companies and invest smaller amounts of money than traditional venture capital firms.  And today, I heard back from the analyst. We have scheduled a phone call. This is a small step, but I am both thankful and excited.

Each step brings us closer to our goal of finding funding for our company.  But whether we eventually score funding or not, each step also brings us valuable experience.  Every phone call and business meeting gives us a little more comfort, a little more familiarity with the fundraising process.  It also gives us some feedback on our ideas and our plan, and another chance to assess how we are presenting it and to see how others respond to it.  And with each step we build confidence, which in turn increases our chances of convincing others that we are worthy of their consideration and possibly their funding.

Husband and I and our team want to make it to the goal so badly.  But whether we make it there or not, it’s already become apparent to me that both Husband and I have gained lots of valuable experience and skills from our work on this company.  All the time, I’m feeling more comfortable pitching myself or our business to complete strangers.  And it’s spilling over into other areas.  I’m finding it easier to pitch myself as a skating coach, tutor, or babysitter.  I’m more organized and I know where to start when I want to find new clients.  Husband is receiving tons of positive feedback as he looks for more consulting gigs.  And just last week I was chilling with some friends and we decided to start a small tutoring agency.  Now I’m a founder, too!

Becoming a businesswoman?

A month or so ago, I wrote about a pitch I was going to that day.  Some of you commented to wish me luck, and I thank you for your kindness.

Generally, all of the people we’ve connected with either in person or over the phone at least want to know more, and some seemed impressed or excited.  But everything is so slow!

Meanwhile, we’re chugging away at development and meeting with more people in an effort to secure financing.  Right now we’re looking for angel investors (wealthy individuals and sometimes groups who often offer smaller investments than venture capital), and we have our next meeting in which we hope to sell shares this weekend.

I’ve been networking – I’m new at this, but I’d say I’m not half bad.  I remember so well when I was very shy as a child, and in my teenage years I spent a lot of time with alternating thoughts going back and forth in my head. But these days, I often feel clear headed, in control, and confident.  I’m also thankful that I

At one networking event I was at, I walked right up to the keynote speaker and introduced myself.  I’m not sure if that was something I would have been able to do 5 years ago, and I’m glad that I’ve gained that skill.

Sometimes recently I’ve felt very anxious, but it is anxiety over the uncertainty of what’s to come.  As I see it, I am choosing to live with that level of uncertainty. I am choosing to live a very cheap life in order to build a small technology company.  I am choosing to do this, in order to have a chance at having my work directly control my own future, and to have my work days directly controlled by me.

In a way, we’re the techie version of the starving artist – we’re the broke young entrepreneurs. He codes through the night and sleeps until the afternoon; I often match his schedule but doing business, management, and finances.  Except rather than being a group of college buddies, we’re a husband and wife team.  Our entire team also includes 4 other great guys, but we connect over the internet from different parts of the country.

Husband and I live and work together, day in and day out.  And I love it! I really truly do, and we get along so well.  We’re crazy best friends, the type that share everything.  We live this way together, cheaply, striving to build a successful internet company while we scrape together enough to pay the bills with a combination of baby sitting money, research consulting for my old PI, loans and help from friends and family, and soon, my part-time skating coach income.  We survive not on ramen noodles but on staples like home cooked meals with basic ingredients like pasta, chicken, and vegetables. I must admit, though, we do eat our share of toaster oven baked pizza – at 2 for $3, it’s $1.50 for a tasty, hot, and easy meal!

Cat Wisdom Wednesday

I haven’t updated the Cat Wisdom in months, and I think it’s time.  Since I’ve been sleeping, eating, and thinking T! constantly these days, I decided to go with a quote about entrepreneurship.  This one is from Apple’s cofounder Steve Jobs, and I like to think that Husband and I have been following this one these past two years:

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

From Graduate School to Small Business Owner/Tech Entrepreneur

Today we pitch.

We’re asking for a reasonable sum – six digits – (of which we hope to get 25-50% from this particular investor).  It is an unimaginable sum to me, to us, who have been eating only pasta all too often lately and are months behind on our rent.  But it is a small sum in the world of capital raising for tech start-ups, and it is a small sum to this man who lives in an exclusive building that turns away people who make millions in annual income but don’t also have millions saved (too risky).  And there is much more to be made, and much in our plan to help the company’s value grow.

We are going for our second meeting with a potential angel investor today, at noon, at his Fifth Ave office.  He was very excited and interested after the first meeting, way back in April, when Husband showed him the demo of the program he had written, and rewritten, and rewritten again.  In April, I offered my comments and feedback, my thoughts and responses, and my support.  But I didn’t have a personal stake or title in the company – it was his thing and mine was graduate school, and science.  Not long before I took my quals for the second time, I attended a convention with my husband for his company. I had a great time, and I came away very excited about the field he was working in and the prospects for his company, which I knew intimately although I had no formal role.

So when I had to leave the doctoral program I was in, a move to working on my husband’s project, which was an innovative tech start-up, seemed both natural and exciting.  It was not only his project but his dream, to have a successful idea and to be able to be his own boss and do something that he enjoys. I want that so much, not only for him but also for me.  That job description is also ideal for me in my desire for a fully flexible, mom friendly career. And it’s appealing to me – in particular I’m loving learning all of these new things!

The skills and confidence that I had developed through my education and research experience in my field of engineering are well put to use here.  Chief among the skills I learned and honed in school that I use in my role now are: analytical thinking, mathematical analysis, problem solving, project planning and management, working on teams, putting together well-written documents, presenting and public speaking, and general research (before it was science, now it is marketing).

So helping Husband out with the company was an exciting choice.  I eagerly dove in, and learned all about the industry and the market (adding that to what Husband had already told me about the technology).  With the help of an awesome lawyer who was a friend of a friend, I arranged for and oversaw the drafting of hundreds of pages of legal documents for such things as incorporation, intellectual property law, stock agreements, and employment agreements.  And then I read all of them to make sure we approved and understood…many jokes were made about caffeine IVs!  But really I am so passionate about making this company work that I almost read them eagerly.

I learned also learned about business taxes and employment law – from reading IRS guides and government regulations.  And with the help and advice of my mom, I learned how to use quickbooks and the basics of business accounting.

Today, I go with Husband, as an equal, as a partner in the company, to this very important presentation and business meeting.  It happens to be with a man who managed a small office of mostly men (the women didn’t stay long), and who occupies a completely different economic echelon of society.  I will be giving half of the presentation, all of which I created myself.

I’ve never done this before.

I am going to walk in there with confidence.  Confidence that I am an officer, a shareholder, a manager, and the corporation’s secretary and treasurer.  Confidence that I am crucial to the team, and that my work and development of the company plan will speak for themselves. And confidence that he won’t want to pass up this investment opportunity.

August brings such joy…

Hot, summer weather…the smell of NY intensifies…the subway stations are stuffy and full of sweaty people, myself one of them…I sweat buckets yesterday and this morning taking care of babies in under or non-air conditioned apartments…got so dehydrated I vomited last night (did a horrible job taking care of myself during a very busy day, and am much better today, thanks)…oh, and I just found out I need a root canal.  Which I have to ask my parents for help to pay for, which I hate.

Fingers crossed that soon…soon, this will be over.  August will end, the hot humid weather will subside, good work on T! will be done, and we will raise our Series A round of funding for the company, which we are currently reincarnating from an LLC to a C-corp (business & tax law – oh so much fun!).  September will bring my 25th birthday, and may it also signal the beginning of Husband and I’s lives as salaried employees of our own company. With health and dental, and vacations, and a flexible schedule, and the feeling that our work makes a difference, and is a creative and fun outlet, and the potential for serious $$$ a few years down the road, and the ability to start paying back our debts…

My, how the time has passed

Just thought I’d post a little something to say “I’m still here!” …I’m working on a post about the recent John Tierney column in the NYTimes on women in science, and I hope to have it up soon. In the meantime, I wanted to comment on the New Yorker cover with Barack and Michelle Obama – it seems to have upset many people. I’m not really sure what everyone is so bothered about – I thought it was funny.

So…time’s been passing – and I’ve been working. Playing with liquid nitrogen, teaching 10th graders about chemistry (with squishy and mushy materials like silly putty and home-made viscoelastic slime and personal care products like shampoo, hair gel, and lotion), occasionally analyzing nuggets of data, reading about things going on in the comics industry (T! relates to it), and talking and learning about business. I’ve found all of this to be on the whole enjoyable work, and that makes me happy. :-)

Meanwhile, it’s been unbelievably hot in NYC! So hot, in fact, that the living room is regularly 92 degrees after having left the AC off over night, and during the day while the AC is working at full capacity it maybe brings the room down to 85. Yummy. Sticky. Unfun.

But it’s not all work…on Friday night I had the extreme pleasure of watching one of my oldest and best friends play Musetta in the Brooklyn-Queens Conservatory of Music’s Summer Opera production of La Boheme. In the second act, the character Musetta gets to control the stage, and my did she! She was amazing, and I got chills. Especially notable since we were in an AC-free high school auditorium that must have been a sweltering 90 something degrees. We all felt for the characters in the winter scenes with coats, sweatshirts, and scarves on!

I’ve also been playing World of Warcraft with my husband. For hours. Giliane and Argore ready to bomb demons

Partially because it’s fun, and partially because it’s the only entertainment that fits in our budget right now (at the amount of hours we play, it’s less than $1/hour of entertainment). And taking walks with the hubby! To get outside! Where there’s air, and exercise to be had!

And finally, I’ve been thinking about babies. Cute, cuddly, babies. Can’t wait for the family I’ve been working for with the 4 month old to get back from Israel so I can go play with him again!

Working on the company

So for the past few months, I’ve been a serious contributor to the work being done on the company, and I thought maybe I’d tell you all more about what I’ve been up to. I always was somewhat involved and my assistance varied, but more recently we formalized my role within the company. I am the Chief Marketing Officer, as well as Manager of Operations and Finance. I work directly with the CEO (my husband) and the COO (a close friend of his), as well as of course interacting with the others on the team. I also have now been directly involved in company conference calls and pitches to investors.

I’ve started a blog for the company which is geared towards investors and people interested in the progress of the company. After the launch, the blog will be made public so that any interested site users can read about the process that created our site. After launch, I will be greatly involved in the community on the site – welcoming new users and commenting on the things they do and share. I’ll be in charge of making sure the atmosphere is friendly and fun, which I am excited about. I’m very versed in web social networks (I was involved in a smaller-scale social campus site called Campus Network before Facebook was launched at a rival school, and joined facebook within months of its launch), and I’ll be using those skills for my job. Cool, right?

Currently, my duties are primarily in business management. I’m putting to use the project and time management skills I learned as an independent researcher. I’ve always been very organized, and now I’m helping my husband and the other company team members to stay on track and reach our goals. My husband says I’ve been a big help in managing the work that’s being done and keeping us moving along at a good pace. Mostly, I’m building our business plan in all its fine details. As a guide, I’ve been using a book used at many b-schools: The Successful Business Plan: Secrets and Strategies, which I’ve found very helpful. Lately I’ve put a lot of thought into standard procedures for the company, such as ways to make sure information flows smoothly between all members. I’m finding that I can apply lessons I learned in lab group management to this. I’m excited to be helping to make the company work smoothly and I’ve been really enjoying my work!

One thing that I’ve been doing that I think utilizes some of the skills I honed as an academic researcher is the market research. While the methods of acquiring data are quite different (I scour the web’s reputable sources, like us economic census data and trade publications for our industries instead of mixing chemicals in a lab), after that it’s very similar. I compile and organize the information, and think about how best to present it. I think about how I might compare data and what stories the information I gather tells us. And then I create the web presentation or write up the document that we will share with our employees and investors.

Alright, back to work! We got a small investment from a investor who is also a family member today, so we can stop running on fumes and focus on work instead of how to get our next meal. Tomorrow, we will be showing him what we’ve done recently, and I’m making a presentation for that. I’m off to make a flow chart of production stages for new features!

Settling in to the summer

The last few weeks have seen an interesting hodgepodge of demands on my time, but I think I’ve managed to secure enough babysitting hours to stabilize the financial situation a little bit until we get our next cash influx, which should be a few weeks away now. Financially we’re in what Husband is calling a “famine cycle,” but I think I’ve succeeded in keeping it from getting as bad as it has been in the past. I pulled in all the cash from any savings account we had, enough to bring our bank account in the black again, and now I can put enough cash from babysitting into the account to keep from bank fees and bounced payments when some of our unavoidable bills are processed. This feels a little better, although it’s still really stressful as a significant portion of our bills are going unpaid, and thus our debt is just growing further.

I found a new occasional baby sitting gig, watching a 2 month old. I’m happy to be around a baby again, as the toddlers at my other gig are now 20 months and 3 1/4 yrs old. And so far, the baby seems to be a pretty easy baby, although I haven’t spent too much time with him yet. His parents are both musicians, and I’m going to be helping out while his momma gets some practice time in. So I get to listen to some great classical piano while I’m working, too! It’s pretty soothing. So far the baby and I seem to interact well – he likes my smile and my laugh.

So this is what my weekly schedule is shaping up to look like: 5-10 hours with the 2 month old, 10-15 hours with the toddlers, unknown number of hours in the lab (I’m a “part-time staff associate” for the summer), and 10-20 hours on the startup company. I’ve been taking time off from lab work the past few weeks to focus on helping to get the business pitch ready for our next attempts to secure funding, but I begin lab stuff again this week. We have some new summer undergrads who I will be meeting on Thursday and begin training on Friday. I’m looking forward to new potential mentees!

As for my mental and physical health, I’m struggling, but fighting hard. I’ve been a revolving door of various infections, viruses, and other stress-related sickness. I feel the pull of the bed, with the comfy covers and the promise of sleep and dreams, but I’m managing somewhat to get myself to do work. Last week I felt myself wanting to sleep an awful lot, but on Thursday I fought hard against the desire to stay in bed, and it was a good step. I went out and ran some errands in the neighborhood and then went to Starbucks and did some work there, and by the time I returned home I felt somewhat rejuvenated. When I get stressed out too much, I try to meditate and relax. When I feel like sleeping but know that I’ve had enough sleep, I try to get out and just do little things to get myself going. It’s these small skills that I’ve been cultivating to fight depression, and I’m definitely getting better at it. These struggles with depression and anxiety haven’t been easy, but I am definitely able to see progress in my ability to deal with everything and to fight my way out of the depressed state. I know that I’m dealing with everything that’s going on now in a much, much stronger way than I would have even two years ago, and for that I’m proud.

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